Fashion Games on iOS in Brazil: A Q4 2020 Performance Snapshot

The latter part of 2020 saw varying performances among the top fashion games on the iOS platform in Brazil. Data provided by Sensor Tower offers a glance at the download and engagement metrics for these style-centric applications.

Covet Fashion: Dress Up Game experienced a decrease in weekly revenue, starting the quarter with approximately $11.5K and ending at around $4.4K. Downloads saw a significant dip in mid-October but slightly recovered towards the end of the year. Weekly active users followed a similar trajectory, peaking at 15K in late November before dropping to 10K by year's end.

Project Makeover showed an impressive growth in revenue, jumping from $1.5K to over $20K in the final weeks of 2020. The game's downloads followed an upward trend, starting at 21.5K and skyrocketing to 162K in the last week of December. Weekly active users mirrored this explosive growth, ballooning from 10K to an impressive 160K in the same period.

Super Stylist Fashion Makeover had a fluctuating revenue pattern, ending the quarter on a high note with around $2.3K. Downloads peaked in early October at over 9K before finding a stable range between 5K to 7K in December. Weekly active users remained relatively steady, with minor fluctuations around the 40K mark throughout the quarter.

Eye Art: Perfect Makeup Artist saw revenue peaking in early December at $558 before settling at $479. The game's downloads had a massive spike in mid-October, reaching over 19K, followed by a decline and subsequent stabilization around 2K to 3K. Weekly active users peaked at 13K in mid-October, eventually balancing out at 4K towards the end of the year.

Diamond Diaries Saga revealed a modest revenue pattern, with an increase towards the end of the year, culminating at $405. Downloads and weekly active users remained low, with downloads hovering around the low hundreds and active users staying under 1K for the majority of the quarter.

For more in-depth insights on these trends and other app market data, Sensor Tower provides detailed analytics and expert analysis.